Barstool Sports is moving south to Philadelphia in advance of the launch of the Barstool Sportsbook app. It makes sense considering the fact that mobile sports betting is legal in Pennsylvania but not New York. Barstool Sports set up shop in New York in 2016 after its humble beginnings in Massachusetts over a decade earlier.
The Captain of Philly is coming home. pic.twitter.com/zFzRKgfj1Z
— Dave Portnoy (@stoolpresidente) August 21, 2020
From those humble beginnings, Barstool has skyrocketed in popularity and is now one of the biggest sports media companies in the country. The next logical step for Barstool was getting into the sports betting scene in a big way. With the coming move to Philadelphia, it’s safe to assume that the launch of the Barstool Sportsbook app is imminent.
Penn National Gaming has yet to announce an official launch date, but they plan to be up and running while all four major sports leagues are playing games. With the NFL season starting on Thursday, Sept. 10 with the Kansas City Chiefs and Houston Texans, the possible launch date has to be close.
What’s Coming For The Barstool Sportsbook App?
Barstool Sports is one of the biggest sports media companies with a rabid fanbase. The hope for Penn National Gaming is that Stoolies will flock to the Barstool Sportsbook app, but despite that loyal and dedicated fanbase, it could be hard to sway users who are already comfortable with other apps like DraftKings, FanDuel, and PointsBet.
Barstool is banking on its popular personalities to help bring in users to the app. This is similar to the strategy that FanDuel is using right now: Hire popular sports betting personalities and influencers with the hope that their fans come along for the ride.
Online casino gambling is legal in Pennsylvania and the hope is that these casino gamblers will join in on the sports betting crazy. Penn National Gaming’s experience in this market could be a massive help in adding to the user base of the Barstool Sportsbook app.
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