The Barstool brand just keeps on growing.
According to a report from Front Office Sports, Barstool-themed sportsbooks will open at a number of Penn National Gaming casinos. Barstool formed a partnership with Penn National Gaming in January of this year, in which the latter acquired a 36% equity stake in the former. Barstool has since launched the Barstool Sportsbook app, currently live in the state of Pennsylvania. The app has accumulated $78 million in wagers since its Sept. 18 commencement, coming at the hands of 30,000 users.
Barstool-branded sportsbooks are set to open at several of Penn National Gaming's casinos.
— Front Office Sports (@FOS) November 4, 2020
Penn National plans to implement these Barstool-theme sportsbooks into a number of their casino locations, such as Greektown (Detroit), Ameristar East Chicago, and Ameristar Black Hawk (Colorado), per Kennedy Rose of Philadelphia Business Journal.
Penn National additionally plans to open up individual Barstool-themed sportsbooks separate from the Penn National casinos.
“With Barstool actively promoting our retail and online sports betting offerings to their massive and growing audience, we believe we can retain and cross-sell these customers to visit our land-based casinos and play our iCasino products,” Penn Gaming CEO Jay Snowden said, per Vikas Chokshi of GamingToday.com. “We also have a database of over 20 million gaming customers in our mychoice loyalty program to cross-promote our sports betting and iCasino products, an approach that has already proven successful in Pennsylvania.”
The Barstool Sportsbook app will launch in 10 more states in 2021 and could be live in every legal sports-betting state by the end of that year.
The next stop for the app will likely be Michigan, due to the fact that Penn National operates the Greektown Casino-Hotel in Detroit, as previously mentioned. According to the Philadelphia Business Journal, the company is working towards making the launch a reality later this year.
Given the wager money the Barstool Sportsbook app has already accumulated while only live in Pennsylvania, it’s unimaginable the amount it will take in when live in every legal sports-betting state.