Last Updated on October 5, 2020

Betfred USA Sports is making serious inroads in the Colorado and Iowa sports betting markets. On Thursday, the company announced that it was launching online sports betting in both states.

“Launching Betfred Sports online betting in Colorado and Iowa in time for the football season is a significant milestone for us,” said Bryan Bennett, COO of Betfred USA Sports. “We look forward to utilizing our various partnerships including the Denver Broncos, Sanford International, Grand Falls Casino & Golf Resort and Saratoga Casino Black Hawk to grow our online base and take advantage of our unique offers”.

Betfred USA has retail sportsbooks in Colorado and Iowa, and now users in those states can place wagers online as well. Betfred USA Sports is available through any mobile device or desktop and users can bet a variety of markets including straight bets, in-play wagering, parlays, and teasers.

BetFred Sportsbook will become the 14th sportsbook app to launch in Colorado since May 2020. Competition in Colorado will be fierce with DraftKings Colorado, FanDuel Colorado, BetMGM Colorado and PointsBet Colorado spending serious marketing budgets.


What is Betfred Sports?

Betfred Sports is a London-based sportsbook that has been in the industry since 1967. In fact, the company was founded by Fred Done using money wagered on England to win the 1966 World Cup. That’s a hell of an origin story for a sportsbook.

Betfred made its mark on the USA market in April of 2019 by setting up shop in the New Jersey Meadowlands. New Jersey is the jumping-off point for many operators who are looking to enter the USA sports betting market.

“The entire team is energized by the opportunity to bring the totality of our experience and technology to the diverse and innovative US sports wagering leaders who are responding to the tremendous opportunity these markets present,” said Betfred Managing Director, Mark Stebbings regarding the establishment of operations in New Jersey.

Keep a close watch on Betfred USA Sports as they continue to make moves in the USA market. According to the company, they have big plans for future expansion in America.