Last Updated on April 27, 2020
Another day, another deal in the sports betting and online casino industry. This time, technology company Boom Sports has partnered with Penn National Gaming to provide products for Barstool Sports and PNG itself. Boom Sports started as Boom Fantasy, offering daily fantasy sports games in the early stages but has since pivoted to essentially a technology company. Based on this news, they position themselves with two large brands as a technology operator that will help the innovation and user experience of Penn National and Barstool users. Here are more details on the partnership.
Boom Sports To Operate Sportsbooks in Five States
Per a news release, Boom Sports announced its partnership with Penn National Gaming. The biggest news is that they will have “skins” or licenses in five states. These states will be, upon approval:
- New Mexico
Stephen Murphy, CEO of Boom Sports is excited for the future: “This agreement marks a pivotal moment in the history of Boom Sports. As we aim to become the premier technology provider for the real-money online gaming industry, this deal will allow us to unveil our unique sportsbook vision directly to consumers.”
In addition to being in these states assuming all goes well, Boom Sports will attempt to pursue entrance into other legal sports betting states that have not legalized sports betting and/or iGaming yet. Boom Fantasy was very clear it is not looking to compete directly with gaming giants DraftKings and FanDuel as they look to create innovative products.
Boom Sports and Penn National Gaming
The partnership is a bit unique between the two companies, as it gives both sides mutual benefits. The general terms are as follows:
- Boom Fantasy receives sports betting licenses from Penn National Gaming
- Boom will build “free-to-play games and products” for PNG.
- Boom’s first game is called NASCAR Finish line, and has been a success. The second product will be for Barstool Sports, which will capitalize on Barstool and Penn National’s merger.
- Boom Sports will also “develop real-money games and content” for Penn National as a company.
Murphy states: “We’re thrilled to take this first step with Penn National Gaming in offering premier free-to-play and real-money products for the US gaming industry. We look forward to establishing ourselves as the premier partner in the US casino industry just as we have done for US sports leagues and media companies.”
Barstool Bets to use Boom Sports Technology?
Barstool Sports/Penn National Gaming reach deal with tech provider Boom Sports to develop consumer-facing sportsbooks, per industry source.
The first product will be a NASCAR Esports game. pic.twitter.com/MFdnYBxzdI
— Weston Blasi (@westonblasi) April 22, 2020
As mentioned in the press release, Boom Sports will provide it’s first product (and likely others) for Barstool Sports. With the merger of Barstool Sports and Penn National Gaming, it has been no secret that Penn National will use Barstool’s brand to promote and grow their products. With Boom Sports being the “new kid on the block” as far as technology, Penn National will look to use the strengths of all three companies to produce revenue. The tech of Boom Fantasy, the brand of Barstool, and the licensing and partnerships of Penn National Gaming.
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