Last Updated on February 3, 2021
PointsBet Sportsbook continues to make major moves on the marketing front, most recently by becoming the first sports betting partner of the Chicago Bears. This partnership will give PointsBet the right to use Bears logos, sponsorship opportunities, and increased brand visibility.
“As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a Proud Partner,” said Chicago Bears President & CEO Ted Phillips. “This deal will bring fans a new way to interact with and cheer on the club.”
PointsBet recently launched in Illinois so it should come as no surprise that they are signing a deal with the Bears. We expect to see more of these types of partnerships between sportsbooks and professional teams going forward.
This is great news for PointsBet Sportsbook Illinois users. The sportsbook is committing to offering the best odds, promos and prices on all Bears games this season. This will include regular spread and moneyline odds, but also unique promotions and bonuses. Bears legend Devin Hester is already a part of the PointsBet team so it’s clear that the sportsbook is targeting the Chicago market heavily.
“The PointsBet team is incredibly excited to become the first legal sportsbook partner in Chicago Bears history. We are teaming up with a first-class organization, supported by extremely passionate fans,” noted Johnny Aitken, PointsBet USA CEO. “Since launching our fast and differentiated mobile sports betting app in Illinois, we’ve been thrilled by the reception from Chicago sports bettors. We’ve always viewed Illinois to be a supreme market opportunity for the PointsBet brand, and we look forward to increasing our presence alongside famed partners in the Chicago Bears.”
Although PointsBet is mostly known for its easy-to-use mobile app, the company does have a retail sportsbook located at Hawthorne Race Course in Stickney, IL. Possessing a brick-and-mortar sportsbook in the state was a requirement for mobile sports betting.
Keep an eye on PointsBet as the sportsbook continues to stake its claim in Illinois.