The Denver Broncos are partnering with FanDuel Group on a multi-year deal that will make the company the team’s official partner on sports betting and daily fantasy sports. This partnership makes Denver the first NFL franchise to partner with a sports betting and daily fantasy sports company like FanDuel.
The exact details of the deal are unknown, but FanDuel will be able to use the team’s logo for marketing purposes, provide special Broncos-related promotions, and much, much more. Right off the bat, FanDuel Colorado is offering up a ridiculous promotion for Colorado sports betting fans.
JUST IN: Broncos sign a deal with FanDuel, first NFL team to officially sign a sportsbook deal.
FanDuel becomes an official sports betting partner.
First offer: FanDuel says they are giving new Colorado bettors a Broncos +30 spread for Week 1 (+100, max bet of $50).
— Darren Rovell (@darrenrovell) June 15, 2020
“Colorado is home to a passionate sports fan base and independent spirit, and, together with the Broncos, we’re going to take the fan experience in Colorado to the next level,” FanDuel Group CMO Mike Raffensperger said via DenverBroncos.com. “With the NFL season just around the corner, partnering with an innovative organization like the Denver Broncos allows us to offer engaging fan experiences both inside and outside the stadium and access to unique betting promotions and content.”
The Broncos are leading the charge in the NFL and this should come as no surprise. Online sports betting went live in Colorado on May 1 as the state looks to take advantage of the burgeoning sports betting and daily fantasy sports market. FanDuel, a subsidiary of Flutter Entertainment, is one of the biggest names in the industry and this signals a major move.
“FanDuel has built a strong reputation as a premier gaming destination for sports fans,” Denver Broncos Chief Commercial Officer Mac Freeman said. “The ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with our fans.
“With FanDuel’s successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms.”
Expect more NFL teams, and teams across all sports for that matter, to follow suit. As sports betting legislation begins to pass in more states, these types of partnerships are likely to become the norm.
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