On Monday, ESPN announced that it’s taking its sports betting show “Daily Wager” out west to a brand new studio in the LINQ Hotel in Las Vegas. In addition to “Daily Wager” returning to television on Sept. 8, ESPN is launching a brand new sports-betting themed digital show in the fall.
“In our ongoing mission to serve sports fans, we are committing to a bigger presence both in Las Vegas and with our content across platforms to authentically serve a fast-growing, highly engaged audience,” said Mike Morrison, VP of Business Development, ESPN. “We are incredibly fortunate to work alongside a great partner like Caesars Entertainment to achieve this and look forward to collaborating on more opportunities in the future.”
New ESPN/Caesars studio on the strip will serve as sports betting home base for "Daily Wager" & some SportsCenter programming.
— Sports Handle (@sports_handle) August 24, 2020
“The debut of the all-new ESPN studio at The LINQ Hotel + Experience is a testament both to Las Vegas’ position as the sports betting capitol of the world and its transformation into a sports city,” said Chris Holdren, Caesars Entertainment, Inc. Co-President of Caesars Sports. “With the marquee location of the studio right at the heart of the Strip, we’re excited to see the unique programming that could only be produced here in Las Vegas.”
ESPN Is Heavily Leaning Into Betting Content
This move signifies ESPN’s increased presence in the sports-betting market. “Daily Wager” was on hiatus because of the pandemic, but it will be returning in full force for the start of the NFL betting season. The Kansas City Chiefs and Houston Texans will kick off the 2020 NFL week 1 on Thursday, Sept. 10.
As sports betting legalization continues to sweep across the country, it’s safe to expect betting content to continue going mainstream. The new studio in Las Vegas will also serve as a place for SportsCenter segments and various content for digital platforms.
“The appetite for sports betting content continues to grow among fans,” said Connor Schell, EVP of Content, ESPN. “Our new studio will not only operate as the headquarters for that content, but it will also anchor our year-round presence in Las Vegas – a city that has become a destination for the biggest events in sports.”
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