Last Updated on September 24, 2020

BetMGM Sportsbook is partnering with Jamie Foxx on a new ad campaign which brands the popular sportsbook as “The King of Sportsbooks.” In case you’ve been living under a rock for the last 30 years, Foxx is an actor, singer-songwriter, comedian, and record producer who has his hands in just about every aspect of entertainment.

In short, he’s a gigantic star who can bring a ton of eyeballs to BetMGM’s new campaign. Foxx is an Acadamy and GRAMMY award winner who has had success in pretty much every endeavor of his career.

“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM,” said BetMGM’s Chief Marketing Officer Matt Prevost. “The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way. BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”

 

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Foxx will star in a variety of advertisements on traditional and social media. We can expect to see a lot more of Foxx in these “The King of Sportsbooks” advertisements. The plans for Foxx to publicize the sports betting and casino app include him levitating above the Fountains of Bellagio in Las Vegas. With this crazy example, we can be absolutely certain that Foxx and BetMGM plan to go as big as possible with these advertisements.

One of the most common ways for sportsbooks to increase their brand recognition is by partnering with big-time celebrities and media personalities. Foxx isn’t just a well-known media personality, he’s a bonafide superstar.

BetMGM is one of the leading sportsbooks with operations in seven states with plans to be live in 11 by the end of 2020. They have mobile sports betting available in New Jersey, BetMGM Colorado, Indiana, Nevada, and West Virginia. BetMGM expects to be one of the first sportsbook and casino apps to enter the Michigan online sports betting market in November 2020.

 

 

Danny is bringing his years of experience as a New York sportswriter to the Action Rush team. He’s spent time covering just about every professional team in New York for Elite Sports NY. Whether it’s writing, podcasting, video content, or anything in between, Danny has done it all.