In a recent report from HPL Digital Sport, there was a poll of 4,400 sports bettors that looked at everything you could imagine from the US sports bettor. This is an especially interesting report because of the timing it coincided with the coronavirus pandemic, as one of the key times in the history of online gaming in terms of survival and projection. Some questions were asked and answered that are quite interesting in terms of results, so let’s dive into the report and figure out the question that we are wondering…what do sports bettors want?
What Do Sports Bettors Want Going Forward?
As a sports bettor, this is quite the generic question right? Do you want better prices? More betting options? All states to be mobile? Of course, but it is deeper than that. Here is a look at some highlights of the report in terms of what bettors would want.
Where is the Tax Revenue Going?
Per the report, sports bettors would be “more interested in sports betting” if the numbers and places of where the tax revenue went were disclosed. That number per the report is 60%. Think about that. 60% of sports bettors would be more willing to consider betting if they knew where taxes went.
More States Need Online Sports Betting
This is an easy one, that seems so obvious. 44% of bettors that live in states that do not have sports betting will travel to a state to place a bet, or place bets through their friends in states that have legal betting. This also brings up an issue where some states that have legal retail betting, but not mobile. For example in New York, bettors will drive to New Jersey or Pennsylvania to place mobile bets.
Mobile Sports Betting is King
There is no doubt when you look at the splits from Pennsylvania, New Jersey, and other states that people just prefer mobile betting. Currently, only a handful states allow mobile betting of some sort:
In New Jersey, nearly 85% of the wagered placed are with a mobile device or computer. It is also estimated (in the report) that “nearly 20% of New Jersey’s legal sports betting revenue” is from New York residents. In total across the entire nation, the report notes that 63% of bettors use mobile apps to bet. Remember, this does not include the black market betting that surely goes on in the United States, in a large way. Legal and mobile sports betting can tap into that market in a large way.
“All In 1” Experience is Important to Sports Bettors
This is a big one. One of the largest findings in the poll was that bettors wanted an “all-in-one” experience. In recent times, we have seen mergers and partnerships with large media companies such as Barstool Sports and Penn National Gaming, CBS Sports and William Hill, Yahoo Sports and BetMGM, and surely many others will follow. The only “issue” with this, it is not an all-in-one experience. Rumors are that Barstool Sportsbook will have an integrated sportsbook from Penn National, or at least a quick link from app to app. Bettors just want to see their betting tips, content, and be able to bet all on the same platform.
One of the key stats from the report is that 89% of sports bettors also play fantasy sports. This would indicate heavily why two of the most dominant operators are DraftKings and FanDuel, given their reach for both platforms. At DraftKings Sportsbook, you can easily access the DFS platform and the DK Casino, where available.
The report released a very telling chart that shows why bettors choose a certain platform. Here are some results:
- Ease of Payouts – 63%
- Security – 62%
- Brand Reputation – 54%
- Variety of Bets Allowed – 53%
- Platform Works with Bank – 51%
- Customer Support – 50%
- Incentive – 47%
- Intuitive User Interface – 46%
The top two are certainly something that is expected, and it is why so much focus has been put on cyber-security and payment processing. If a customer signs up and cannot get access to his or her favorite payment processor to fund the account, the bettor may leave that sportsbook forever.
Other interesting facts from the report:
- Women make up 28% of the data sample, and it is growing.
- More than half of sports bettors have a bachelor’s degree or higher.
- 75% of bettors wager at least once a week.
- 70% wager at least $100 per week.
- 27% of bettors wager at least $1000 a month.
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