Last Updated on July 28, 2020
On Tuesday, the PGA Tour announced that DraftKings Sportsbook would become “Official Betting Operator of the PGA TOUR.” This is a significant development in the legal sports betting world as DraftKings makes a major move into golf. This is not the first time that DraftKings Inc. and the PGA Tour have come together on a partnership like this. DraftKings was named the official daily fantasy sports partner of the PGA Tour back in July of 2019.
“The PGA TOUR couldn’t be more pleased with growing our collaboration with DraftKings,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “The growth in consumption and fan engagement we have seen over the last year in our DraftKings Daily Fantasy games has been tremendous. The expansion of the relationship to now include sports betting is a natural evolution and one which fully supports and promotes the PGA TOUR’s objectives of reaching and engaging new segments of fans while introducing them to our players, tournaments and media platforms.”
DraftKings is looking to take advantage of the return of live sports and partnering with the PGA Tour is huge. Golf was one of the first major American sports to return to action and the PGA Tour has been going strong for over a month. Chief Business Officer of DraftKings, Ezra Kucharz mentions the importance of golf’s return over the last two months.
“DraftKings and the PGA TOUR have continued to make history with the innovative additions to our agreement which began last year,” said Kucharz. “We are excited to further our relationship with the PGA TOUR as their first Official Betting Operator as well. Golf has been an especially important outlet for fan engagement over these past few months, and this latest collaboration is a significant next step for both the golf and gaming industries.”
What The DraftKings-PGA Tour Partnership Means For Bettors
For golf betting fans, this is excellent news. Golf ranks fourth on the list of most popular sports on DraftKings and this partnership will mean that bettors will have exciting new ways to engage with the PGA Tour. Expect to see more promotions, boosted odds, and opportunities to bet on golf in new and exciting ways.
The upcoming PGA Tour schedule is filled with exciting events, including the WGC St. Jude Invitational this week. The PGA Championship is only a couple of weeks away, the FedEx Cup Playoffs are set to start in late August and the Masters is set for November. The schedule is ramping up and golf bettors are in luck.