Barstool Sportsbook App to Launch in September 2020
In case you have not heard by now, Barstool Sports partnered with Penn National Gaming in a historic partnership that brings two massive brands together. The details are quite extensive, but the summary includes Penn National Gaming having 36% of the company in exchange for $163M, and it makes Barstool the exclusive partner of Penn National Gaming for up to 40 years. The casino company gets access to Barstool’s ever-growing brand as well.
Penn National Gaming has casinos all over the country (in 19 states), and continue to grow and acquire more markets. That aligns perfectly with Barstool Sports’ demographic, as a young, primarily male, fanbase that is all about sports and gambling bringing in nearly 70 million hits per month. That is exactly the target market for a casino and Barstool sports betting company.
This means many things, but the first that came to everyone’s minds was one question: Will there be a Barstool Sportsbook? Let’s take a look.
Barstool Sportsbook Sports Betting App to Launch in September
Barstool Sportsbook betting app to launch in September, CEO Erika Nardini sayshttps://t.co/odLTTQ0hIz
— Alfonso Straffon 🇨🇷🇺🇸🇲🇽 (@astraffon) June 26, 2020
On Thursday, June 25th 2020, Barstool Sports CEO Erika Nardini announced that the Barstool Sportsbook sports betting app will launch in September. While on a segment on Fox Business, Nardini says: “Everyone at Barstool will be using the Barstool Sportsbook. We’re going to be talking about it all the time online. We’re going to have a hand in creating the parlays and thinking about the bets. We’re going to have some fun with it.” A September launch is greatly calculated to take advantage of the most popular betting sport in NFL, but it will also be in the midst of the NBA and NHL playoffs with the coronavirus suspensions, college football, and more. With the major players in the market being DraftKings and FanDuel, the Barstool brand will certainly look to carve out a large share of the market. Stay tuned.
Barstool Sports set to launch new app in September @EKANardini @barstoolsports https://t.co/9ZyU59DLb8#ClamanCountdown
— Liz Claman (@LizClaman) June 25, 2020
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Barstool Sportsbook Welcome and Promo Bonus Code
While it is far too early to guess exactly what the bonuses will be, expect there to be a bonus, and a good one, at Barstool Sportsbook. Given how Barstool has done as an affiliate for all the other books in the past, expect them and Penn National Gaming to have a terrific bonus to compete with the FanDuel and DraftKings’ of the world. Bonuses can be expected in a few ways, including:
- Risk-Free Bets
- Deposit Bonus
- Non-Deposit Bonus
- and more!
"I couldn't be more confident that once our sports app launches, that we will be a dominate player in the game, because nobody speaks to the audience like we do." – Founder of @barstoolsports, @stoolpresidente talks to @JimCramer about the value of sports gambling pic.twitter.com/PSsrrY3nvw
— Mad Money On CNBC (@MadMoneyOnCNBC) June 22, 2020
Barstool Sportsbook Mobile App
Without a doubt, there will be a mobile version of the Barstool Sportsbook. With the overwhelming popularity of sportsbooks in legal sports betting markets with 85% or more of the overall betting handle coming via mobile, it is essential for a mobile sportsbook. Barstool already has a betting platform called “Barstool Bets”, which is free to play and offers content and more. Expect this app to bring some ideas and innovation for the Barstool Sportsbook app. Barstool’s main app has nearly 60,000 ratings in the App Store and is a top-ranked app available under “sports”.
Without a doubt, a Barstool Sportsbook app will be coming soon (September 2020). Penn National has a partnership with Kambi, who is a sports-betting data provider and has done so for some of the top brands in the industry (DraftKings, 888, Rush Street, and more). Given the importance of aesthetics in competition, expect Penn National and Barstool to continue to produce their own version of the Kambi product and offer a great user experience and interface.
Live In-Game Betting on Barstool Sportsbook
While not confirmed, it is all but assured that live and in-game betting will be offered on Barstool Sportsbook. In order to compete with the top books in each state, in-game betting offerings is a must and reports have shown that just as many bets, if not more, are placed in-game compared to pre-game for a lot of betting markets. In addition with the Barstool Sportsbook personalities at hand, expect many of them to “tout” in-game plays via social media that will promote in-game betting on the Barstool Sportsbook app in the future.
Will There be a Barstool Online Casino?
In what was a very quiet part of the partnership, the press release announcing the Penn National and Barstool partnership clearly expressed “iCasino products”. There is no additional information on a future Barstool Sports Online Casino, but fully expect that to happen as well as they look to compete with top brands in the market. Expect the Barstool Casino to have slots, poker, table games, and more.
Barstool Sportsbook Cashier
This will all be confirmed once Barstool Sportsbook is announced and launched, but expect the Barstool book to have plenty of the same easy-to-use cashier methods as other leaders in the space. These include:
- Banking Transfers
- Credit and Debit Cards
- eChecks
- PayPal
- Prepaid Cards
- Cash at Respective Casino Cages
Barstool Sportsbook Customer Service
Similar to the cashier, expect the Barstool Sportsbook to have a terrific customer service department that will handle any and all needs. Customer service is something that can make or break a sportsbook in a competitive market, and most of the top brands have multiple offerings for customer service including:
- Live Chat
- Email Support
- Phone Support
- Frequently Asked Questions
While the coronavirus pandemic halted a @barstoolsports four-stop tour of @PNGamingInc properties, @EKANardini said the company is still making progress on a sports betting app and the Barstool sportsbook. https://t.co/kE0godi1Md
— Front Office Sports (@frntofficesport) March 22, 2020
Despite Penn National Gaming making a ton of layoffs during the coronavirus crisis, Barstool CEO Erika Nardini expressed that the company will still be making progress on a sports betting app and the Barstool Sportsbook. Many businesses are having trouble during these difficult times, but Barstool and Penn National’s decision to continue building the Barstool Sportsbook app and casino is certainly not surprising with the longterm upside. If the app can be done and ready to launch before sports either come back or pro and college football season in the fall, the company will be greatly positioned to make money right away.
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