Last Updated on October 26, 2020
Unibet is breaking ground on a new venture in the sports gambling world — sports-themed casino games. The company is launching “Eagles Blackjack” on their Pennsylvania online casino with “Eagles Online Slots” coming in the near future. Unibet is leveraging its partnership with the Philadelphia Eagles to help drive users to its online casino app.
“The partnership with the Philadelphia Eagles is truly special and this is a great testimony of how two perfectly aligned organizations can deliver fantastic innovative products for their fans and customers. I am extremely proud of the work done by both teams to release the first-ever professional themed sports casino game in the United States, and this is just the beginning,” says Manuel Stan, SVP Kindred US.
The blackjack will include Eagles-themed cards, and Eagles-themed table, and font that matches up with Philadelphia’s jerseys. It’s the perfect type of blackjack for the diehard Eagles fan.
“We are excited to collaborate with a forward-thinking partner like Unibet whose innovation continues to create new and exciting online opportunities for our fans,” said Catherine Carlson, Senior Vice President, Revenue and Strategy, Philadelphia Eagles. “As the online gaming industry continues to emerge and expand in the marketplace, our partnership with Unibet takes us to a whole new level and allows us to be on the forefront of industry firsts, such as being featured in the country’s first professional sports-themed casino game.”
Growing Audience Combo of Sports & Casino
Sports have always been an important part of gambling culture, but we are seeing it become more and more entrenched as sports betting legalization sweeps across the United States. In the past, sports betting was relegated to offshore and illegal books, but it’s mainstream now.
The partnership between the Eagles and Unibet is a sign that these types of partnerships between teams and sportsbooks are only going to become more common in the future.
Look out for more news on this front as other online casino operators such as DraftKings Casino, to follow Unibet’s lead.