Barstool Sportsbook to launch in 10 more states in 2021
— iDEA Growth (@iDEA_Growth) October 13, 2020
Per a report from FOXBusiness.com, Barstool Sportsbook is expecting to launch in every legal state by the end of 2021. The direct quote from the CEO of Penn National Gaming stated:
“As you get into 2021, I think you should expect for us to be in every state that’s legal, where we operate and can launch by the end of 2021”
That is great news for Barstool Sportsbook fans all over the country, but which states are these? Barstool Sportsbook is already in the Pennsylvania and Michigan sports betting market. The rest of the legal sports betting states are:
Other states that could legalize sports betting in 2021 include Massachusetts, Maryland, and others currently in legislation. Wherever able, expect Barstool Sportsbook to enter and take as much of the market share possible.
Will Dave Portnoy Lead Barstool Sportsbook To Glory?
Ever since Penn National Gaming announced their partnership with Barstool Sports, the sports and betting industry has been buzzing (even more than normal!). The deal was completed in the end of January 2020, and includes an acquisition of 36% of Barstool Sports in exchange for $163M. The partnership makes Barstool Sports the exclusive gaming partner of Penn National Gaming for up to 40 years, and there are kickers for Penn National to grow its ownership of Barstool Sports significantly. Here’s the video from Barstool’s President, Dave Portnoy, announcing the partnership.
Emergency Press Conference – All Aboard the Barstool Rocket Ship pic.twitter.com/NWK2n9PoIP
— Dave Portnoy (@stoolpresidente) January 29, 2020
Ever since Dave Portnoy’s emergency press conference to announce the partnership, Barstool fans, sports betting fans, and sports media alike have all asked one question: When is Barstool Sportsbook coming to my state? Let’s look at the answer.
When Can I Bet on Barstool Sportsbook Online?
Barstool and Penn National Gaming did everything in their power to launch for football season in 2020, and took advantage in the fall to launch in Pennsylvania. Given that Penn National Gaming operates in 19 different states and many have already legalized online sports betting, this means we could see Barstool Sportsbook in the following states sooner rather than later:
Barstool Sportsbook App active states:
States we expect to see the app in soon:
Which State had Barstool Sportsbook first?
The true answer to this is all but likely to be in Michigan, due to the natural following of opening a retail sportsbook at Detroit’s “Greektown Casino” during March Madness 2020 as mentioned above. After Michigan though, expect other states that have had infrastructure built for quite some time to have the first shot at retail and online Barstool Sportsbooks. These states include Pennsylvania, New Jersey, Indiana, Illinois, Iowa, Tennessee and Colorado.
Penn National Gaming has sportsbooks all over the country, and with more states launching mobile sports betting with various rules and licenses, the potential is huge for Barstool Sportsbook to be everywhere. Penn National Gaming’s CEO Jay Snowden already said he expects to have a top-three market share in each and every state that Barstool Sportsbook enters. That means it will be Barstool Sportsbook, DraftKings Sportsbook, and FanDuel Sportsbook in some particular order, in Snowden’s eyes.
In fall of 2020, Barstool Sportsbook (online) launched in Pennsylvania. So the first state to launch the online version of the sportsbook was Pennsylvania.
When Will Barstool Casinos Launch?
Another intriguing part of this partnership is the “Barstool Casino”, which is planned to launch in 2021 with Penn National Gaming and Barstool Sports rolling out an iGaming platform. The casino will be integrated into the Bartstool Sportsbook app, similar to what DraftKings Casino currently offers. Given how many people will be on the sports betting app, cross promotion will be quite easy to try to woo users to the online casino as well. The current process in most states has consisted of the legalization of sports betting as wave 1 and onlince casino as wave 2.
One interesting note is the online casino situation in Pennsylvania for Penn National. They currently offer Hollywood Online Casino in PA. Should expect a brand change to Barstool Casino in Pennsylvania? One would think that the Barstool brand would garner more attention from the target gambling demo in PA.
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